Customer Acquisition – Community Power Partners

Customer Acquisition

Community Power Partners is a leading Community Solar Customer Acquisition Firm operating throughout New York State.

Community Power Partner’s (CPP) customer acquisition strategy is a dynamic mix of electronic marketing, telemarketing, relationship and direct (door to door) marketing. CPP maintains an active social media presence for informational and educational purposes, a dynamic and educational website, an actively monitored 800 number and an informational email address to act as a resource for potential Community Solar Customers. Through its affiliation with a sales network that has over 1 million retail electricity accounts in 17 States, to date CPP has subscribed over 120 MW worth of Community Solar Capacity through its website subscription portal. CPP’s primary marketing strategy is to leverage this network by adding Community Solar Credits as a complimentary product offering to its existing customer base.